Lidl – Super Market Hero
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Lidl – Super Market Hero
The Lidl UK “Supermarket Hero – George” advert, features a character named George who is portrayed as a champion of the checkout, saving shoppers money. The advert highlights how George helps customers save by switching from other supermarkets like Asda, saving them “a super 24%”. The advert also features George using the tagline “Nice shot George save like a hero”.